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Benefits of Promoting Your Site Effectively Using Directory Submission Services

Site promotion basically involves the ability to build quality backlinks for your website. Link building can be made easier by submitting your site’s URL or web page to directories online. This will help increase your page rank on search engines.

You will find several directories online but on classification you may narrow down to only two kinds of directories, those that contain a wider variety of particular categories, for instance health, electronics and business categories. They also called general directories while those that are more targeted to a specific area say, business only are called niche directories.

Although both general and niche directories will still give you a chance to effectively promote your site, you expect the general directories to attract more traffic because users are certain they can almost get any information they are looking from the numerous submissions.

Be specific to your keyword when submitting your sites content or URL to directories. That means you should choose within the directory a relevant category to the information you are providing. Your site is now a midst others with good page rank and when a visitor searches the directory and lands on your content which they find intresting they may follow your link which definitely leads them to your site. Now that’s a source of traffic.

Try to do directory submission manually. I know there are lots of softwares that promise faster submission to hundreds of directories. But for now, automated systems are a big NO, especially if you are just starting out in internet marketing. There are usually guidelines to follow in the process of submission, and you don’t expect these automated robots to stay by the rules. Your site will soon be banned for spamming.

Directory submission when done correctly can be a great piece of magic in website promotion.

A Plethora of Internet Marketing Tips

The keys to the successful internet marketing business

As different organizations look at the internet marketing model for redemption, there are certain elements that need to be under control and under the constant supervision of the major stake holders. These are the elements that will ensure that the organization in question has a very good chance of influencing the industry positively. The list is by no means exhaustive but it provides a good starting point for people that wish to explore this area further:

  1. Site wide links are no longer in fashion because the internet marketing model is all about the products. The links to the home page might not give the clients the products that they need. In any case the larger websites require the clients to click on more than one page before they land on the product from the home page. That is just unacceptable in the competitive world. The direct link to the product page is the way to go.
  2. Meta tags should be used to avoid significant amendments to the websites. When product lines change then the client should look to the Meta tags to ensure that they can redirect the product lines to the appropriate landing pages without having to change the entire website. Characters must be limited to the key words and the essential content. A repeat of over 25% of the title can be fatal in terms of page authority. Important key words have to be given the priority when undertaking the internet marketing strategy.
  3. The use of copied content is not advisable from the perspective of a comprehensive internet marketing strategy. This type of content tends to reduce the value of the website in the eyes of both the human traffic and the mechanical crawlers. It is not ethical because it can lead to copyright theft. The search engines have significantly increased the efficiency of their duplicate content detectors and it will be only a matter of time before the offending website is duly penalized.
  4. The individual that is deeply involved in the internet marketing world has to ensure that they have created a list of tips that go with the work that they have achieved. This is learning that can be applied to the different people that join the organization. It can also form the basis of a marketable product in terms of training for others.
  5. Domain classification has precedence for age. The older domains are given credence in the internet marketing world as compared to the new domain names. That means that it is not necessarily a good idea to rush out and buy a new domain name for a very expensive price. It might not deliver the kinds of results that the client is expecting from the model.
  6. The internet marketing model is all about networks. That means that the merchant is strongly advised to build a network of related but different websites. This is the first step in creating a niche that can prove to be a very powerful marketing tool. In the end that is what makes all the difference between a haphazard strategy and one that is founded on a clear understanding of the internet marketing tips. At the same time it is important that the websites are differentiated in order not to attract the wrath of the major search engines that might suspect foul play.
  7. The image search functionality on the engines is ripe for internet marketing. This is an area that has not been well explored by the merchants because they are not aware of the true marketing potential for images. Images and videos should be prepared and optimized in order to diversity the revenue stream. If one element fails then a loss leader strategy can be effectively applied to rescue the company in question.
  8. Affiliate programs are an excellent internet marketing tip. They are based on a model that pays when there are clear results from the representative. From this perspective the affiliates are the idea opportunity for the publishers to get traffic without the added complications of managing the system or the elements that deal with the day to day sales.
  9. Technology must always be included in the internet marketing strategy in order to keep pace with the developments within the industry. A fear of technology can effectively remove the possibility for improving the outcomes for the industry as well as the people that organize it. Merchants are advised t take courses in order to improve their general awareness.

Traits of a Successful Entrepreneur! To Help You Succeed in Your Home Based Business!

What are the traits of an entrepreneur that leads a life of wealth and continual successes opposed to a person who goes through life and well…lets it push him/her around?Well there are many traits of a successful entrepreneur that need to be learnt and implemented in order to become successful in a home based business or any endeavour taken on!But the number one trait has to be the mindset of an entrepreneur as all other successful traits “branch” off the mindset.Now I hear you asking what is the mindset of the successful entrepreneur that I should look to acquire to become successful in my home based business or any other endeavor I take on for that matter?Well you should number one look to become SOLUTION ORIENTED. And this means that in everything you do you want to focus on the solution and not the problems that you will face to acquire the solution you desire. By doing this it will help you want to you implement all the steps required to achieve this instead of..putting it off till tomorrow, or making excuse to not get started.The next most important trait to help you in the success of your home based business venture, or any business venture is to have strong, clear and consist goals. Because with all your goals being specific and WRITTEN down. Because with your goals in visual reach at all time it will help you see the solution or pay off of your efforts in achieving a goal when doubts creep into your mind and try to “convince” you to quit!
These are just two of many traits of a successful entrepreneur. But if you master these two you will defiantly be on your way to success in your home based business or anything you endeavor in life!But even if you do master all the traits needed to basically ensure success it will not matter if you are in a dead end home based business opportunity.And with there being literally HUNDREDS of opportunities out there, where the failure rate in them is as high as 97% I would like to give you information to help you make an informed decision that will help you chose a home based business right for you.

Simple Preparations on How to Start a Home Based Business

Do you have great ideas, but not sure how to start a home based business? Many of us get excited about the prospects of being your own boss and starting a home based business. However, a number of people get too caught up in the excitement that they forget basic things. By forgetting the basics, it’s easy to get overwhelmed, which can lead to struggle in the beginning before you can even taste success. I’ve outlined a few basic things to help prepare yourself on how to start a home based business.This is the age of technology, so make sure you have a computer ready. Without a properly functioning computer, you cannot build up a home based business to interact with prospects and customers. If you don’t have a computer and are perhaps reading this article from someone else’s computer, a good place to start is shopping around at places like Best Buy or Target and speaking to some computer specialists. Tell them about your needs, and they can make a recommendation. Select one that’s affordable and comfortable for you. You don’t need to get anything fancy for the time being, since you can always upgrade your equipment once you start generating cash flow.Once you have your computer, make sure you have Internet connection at home, and that it functions properly. Since you’re doing business globally, you need to find a cost effective form of communicating with people. If you’re on a tight budget, sign up for Skype and use their free services. Then get yourself an inexpensive webcam if you’re computer doesn’t come with it. Use Skype as frequently as you can. It’s cheaper than using your phone line.The next step is to find a location in your house that you can use as your own office and would fit a 6×8 feet size desk. Have a cell phone in handy that has a lot of minutes you can use at a low price. I’ve mentioned it’s best to use Skype, but if you’re away from home, you need a cell phone for your prospects and customers to reach you.You will need a rolodex or filing system to keep people’s contact information. You will get to the point where you are having a number of people calling you, so you need to somehow file their information so that you can follow-up with them at a later date. Also, you may want to have a filing cabinet where you can file information on your prospect or activities. Try and avoid having post it notes sticking all over the place – you will eventually lose them.When you are purchasing all the equipment mentioned above, don’t forget to keep your receipts. They are business expenses, and you may be able to deduct them from your taxes. Make sure you speak to a qualified account to make sure you have all the right information.Now that you have the basics of how to start your home based business, you are now ready to begin, so start taking action now. You have no more excuses.

Looking For a Home Based Business? 3 Critical Areas Often Overlooked

When you have made up your mind to start looking for a home based business you generally have a couple of good reasons why. Many people are looking for more income but there are a number of other various reasons as to why people are searching for that ultimate home based business.Some of these are:They dislike the long hours they are working They dislike working for someone else They don’t enjoy what they are currently doing They are constantly stressed about meeting budgets or quotasA number of these might even sound familiar to you and all are very legitimate reasons. When the search begins people generally follow the same road as everyone else and look at the compensation plans, evaluating how much they might be able to earn, examine the products to see how good they are, research how long the company has been going etc. During this process there are 3 areas that are often overlooked but very important and crucial to the success of your new home based business. They are as follows:Don’t get wrapped up in the emotional sideEvery one of us is human and driven by emotions. A very difficult but rewarding skill is to leave the emotions out of a business decision. Motivating and compelling sales letters can play havoc with peoples emotions making them run to their credit card before they know what they are actually buying at times. Like the old saying goes ‘be sure to be sure’. It’s no good jumping in and later realizing you’ve made the wrong decision. Spend the time researching and making sure you understand everything, and then make an informed decision. An informed decision takes into consideration the true longevity, potential and often ramifications the particular action may have.Understand that it’s a lifestyle choiceWith so many people not enjoying what they do for a living make sure that the potential business opportunity will, or has the ability to cater to your preferred lifestyle. Now I like to think big so let’s say that half of your family lives in the Australia and the other half live in Greece. If you desired to live in the Australia for the first half of the year and the remainder in Greece what good is an opportunity to you if you can’t do business for 6 months of the year because they don’t operate globally?Secondly, a home business does take commitment but be sure to examine how many hours a week are realistically required to earn the level of income you are seeking.Choose a home based business you will enjoy promoting and be proud ofHaving numbers of home based business opportunities to choose from it’s not a wise decision getting involved with a skin care network marketing business if you really don’t enjoy beauty products, as you will be spending a lot of time talking about them to others. Make sure that the home based business you are looking into has products which you not only like and will enjoy sharing with others but also believe in, as many will tell you that it’s ten times harder to endorse something you don’t believe in than something you are passionate about. Most people are not stupid and will pick up on it if you’re not passionate about a particular product and believe it will do exactly as it says it will.To summarize there are many home business in the marketplace but if you keep these 3 points in mind while searching then you’ll be sure to choose an opportunity that is best suited to you.Found the right opportunity yet?

Learning How to Bow – Understand and Succeed at International Business

Your company or boss is sending you to Russia, week after next , to present a proposal to an agency. Wow, this seems absolutely wonderful, traveling internationally …you should be more than excited! You are smart and decide to look up on the Internet some ideas. Then the more you read, the more you begin to feel inadequate. So much to learn, “how to sit, how to stand, how to shake hands, what colors to wear, how to look subdued, how and when to use some basic language to communicate, how to read street signs – how, how, how…

Not so easy anymore, is it? We will discuss many countries so you can appreciate what is truly takes to master international business. Over my 35 years in the aerospace, science and technology industries I have worked in, negotiated contracts and sealed many long term relationships within six continents and across thirty-five countries. None of this was easy, but it was completely rewarding.

So you might be wondering if the first example above of the employee going to Russia is going to be successful? The answer is NO! It will take many more meetings and patience before any trust is established to consider a business relationship. This will hold true for all of Asia as well. Generally, all business culture follow the way the government is set up. If dictatorial, then it will take you sometime to get to the absolute decision makers while you are building trust –up and along– the way. Mature International business is a calling, not a simple business task. You must be well trained, tested and prepared to succeed or your next meeting simply will never come.

I used Russia as one of my startling examples just to shock in the reality of working among a world of people who do not believe what you believe and wish for their world to be absolutely respected by any outsider. Coming to Russia in Nike T Shirts and flashy clothes would be the biggest mistake of your business career as I will explain. So there I am in the Metropol Hotel in Moscow sipping my espresso when I hear behind me this argument that went nearly exactly; ” What do you mean we can not see the manager? We flew all the way out here for a meeting to close this account and obtain an equipment order and we still have not met any directors? Well did you have the names of these Directors and plans already made..said the Russian representative to the High Tech equipment sales manager? Well, er..NO…but that is of no matter we should have been automatically positioned there! “I am sorry, but you have shamed our customs here by your behaviour and the firm wants you escorted out of Russia immediately and not return! You will stay in your rooms tonight and will be driven to the airport and walked to the gate and onto the plane in the morning!”, Sorry, but this is final!”

Well, I had to turn around to see who these folks were because the conversation, while loud and foolish, was certainly captivating. So I took one last sip of my espresso, turned around and just about fell out of my chair. They were both dressed in IBM blue pin stripe three piece suits, with white shirts and bright red ties, gold watches and rings, simply the largest attraction I had seen in Moscow in weeks. This was not a meeting, this was a ridiculous side show put on by two clueless “senior” salesmen, and also representing our country’s best and brightest.

I was ashamed to be in the same room. That hour I swore to make sure that no one in our US firm ever flew internationally for any type of meeting or project work without first being fully trained in all aspects of working within the culture and always representing the US well, as mature ambassadors. This is the first stage of understanding–What am I up against? You and your company must first appreciate that your business presence in any another country means something far greater than a meeting and air miles rewards. International Business (IB) is a serious undertaking and if your company does not understand this yet, then if you are ready, you should become this well trained person. IB work is highly rewarding if you are well trained. You will be treated well, respected and sought after internationally to be the main person, if you decide to do what it takes to learn and master the world of IB.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.